In 2014, we posted an article that 2015 would be the year of responsive mobile friendly websites, and we were right. Mobile browsing and shoppers have revolutionized the way businesses market, and distribute products and services. On April 21, 2015, Google™ announced they would be using website mobile compatibility as a key factor in their search ranking. More than half of business websites were not ready for the change as their sites were not mobile compatible. The announcement left businesses scrambling as their once highly ranked website was now farther down the list.
What's the fuss about?
Being Responsive means that the website automatically detects the device, while it is being viewed, and adapts to the screen size for easy viewing. This prevents users from pinching and zooming to read the content of your website, offering a more pleasant viewing experience and reduces your bounce rate. Despite the increasing use of smartphones and other mobile devices, some companies still deny the fact that there is an essential need for responsive website design that enables a better user experience. By ensuring consistency of information across all devices with a layout and experience suited to each screen size, you're not given visitors any reason to leave your site.
Could you ignore not having a responsive website? Sure, now sit back as your competitors soar to new heights.